Why don’t you spend more time selling?

Sales. It’s the one activity that any entrepreneur can invest time in to yield consistently generated business results, connect you with the people you want to serve, grow your company, reduce business pressure and personal stress, lead you to what you WANT from life and make you happy.

It’s something that every entrepreneur knows their business needs, but it’s also commonly avoided.

Many business owners and entrepreneurs shy away from sales. They fill up their time with so many activities, and after a long and busy day they may feel exhausted – but they haven’t worked on the main direct revenue-generating, business-building activity – by which I mean sales. 

Do any of these sales-avoidance tactics sound familiar to you?

1)   I have a lot to do – social media, writing blogs, working on my website. There aren’t enough hours in the day to do everything

2)   I’m going to focus on sales more tomorrow / next week / next month / once the new website is up and running

3)   Okay, I’ll admit it- I hate people saying “no” to me so I don’t like to ask in the first place

4)   Salespeople are pushy, so I’m not comfortable doing that

5)   I don’t know what to sell

 6)   I don’t know how to sell

 7)   I don’t need to pick up a phone, that’s not how my business sells – I’m depending on inbound marketing

 8)  I’ve never liked sales, it’s not what I do as a founder or business owner (frequently accompanied with: “When my business grows, I’ll just employ a sales person and they can do it all.”)

  9)  I’m going to use social media to sell, so I don’t need to sell by picking up a phone or asking people if they want to buy from me

  10)  If I cut prices adequately enough, then someone will buy from me (even if they aren’t my ‘ideal client’).

Taking a long and thorough look at your perspective on sales can be the first step in making improvement – perhaps one step at a time – toward a more robust and fruitful business.

Want to prioritize sales in your business?  Then it could be time to look at what YOU want and how you spend your time.  If you want to clarify your goals and shift your results, then why not join us for our three-month personal transformation program, Butterflies and Frogs.


Business Motivation – Stop Spinning Your Wheels

As an entrepreneur or business owner there are many things that are open to us in terms of being in charge of our own time, direction and destiny. It’s an amazing feeling, and I know that I appreciate all that being self-employed brings to my life in terms of flexibility and accomplishment.

It also means that you can loop, go in circles or spin your wheels.

We’ve all been there at one time or another.  Perhaps you talk yourself into and then talk yourself out of it nearly just as quickly. Or you feel overwhelmed by trying to implement a number of ideas simultaneously, and end up feeling exhausted and perhaps discouraged. You may have days, weeks (even months) where you feel like you really worked as many hours as possible, but you aren’t getting the traction or momentum to reflect the hours put in. You may have “work déjà vu,” the feeling that you are repeating something you’ve done before but you still haven’t made progress on a particular issue or goal.

It can be easy to spin your wheels when you’re self-employed. The luxury of not having someone telling you exactly what you need to do from day to day has a flip side: if you don’t have a solid strategy and plan in place, then you can get stuck in a place of indecision; or be swayed by the seemingly endless opportunities, or get stopped by the lack of them.

If you are spinning your wheels, there’s a number of things you can do to balance your day – and yourself  out:

–       Plan every day

–       Time chunk. I’m a huge fan of this, because I can move from item to item like a crazed squirrel without it. I map out 30-minute to one-hour chunks with short breaks and assign myself activities that I need to do

–       Use your schedule – whether it’s a traditional paper planner, Outlook, Google Calendar, a wallchart – set up a system that works for you

–       Dedicate time to the things that really shift your business. It’s so easy to spend every day working really hard – focus on two things a day that will really shift your business forward [hint: this may not be re-working your website, promoting via social media or writing blog posts.] Ensure that you are focusing on sales, growth and things that will help your business thrive – and reduce any personal stress by worrying less about where you’re next client is coming from or where the day/week/quarter went to

–       Understand how you work. I know some people think of this as “fluffy”; but it’s really work doing the Kolbe Assessment, checking out the Strengths Finder to see where you fall (and soar)

–       Construct a written plan, including your vision and mission. This really helps give you direction and a sense of purpose.

Feel that you want to change things in your life but not sure what exactly – or how?  Then why not join me for ‘Butterflies and Frogs’ my three-month personal transformation program.