B2B sales: What makes a good competitor battlecard?
No offense, but that dusty old sales playbook or competitive deck, longer than War & Peace, isn't helping anyone, especially not your time-pressed salespeople. We share our insight on battlecards - which needs to be concise, relevant, and recent.
Curb your lack of sales enthusiasm
Feeling unenthusiastic about sales? Why you shouldn’t label yourself a lousy salesperson, and some steps to take to regain your perspective - and best support your business growth.