B2B sales: What makes a good competitor battlecard?

We've created sales battlecards for Fortune 500 technology companies, startups, and early-stage companies across technology - hardware, infrastructure, enterprise software, and services. There are some essential elements in creating competitor battlecards, so they're valuable, insightful - and used by sales.

We know that competitor battlecards must be:

Compelling. While it may be interesting to know how many people a company employs or where they are headquartered, the meat of an excellent competitive battlecard is core questions to raise, discussion points to have with prospects, 'gotchas,' facts, field insights, and points of differentiation to address real-world relevant issues, objections, and opportunities for your sales teams.

Easy-to-use. No offense, but that dusty old sales playbook, longer than War & Peace, isn't helping anyone, especially not time-pressed salespeople. Our battlecards are concise, either one- or two pages, presented in blocks so facts can be found at a glance.

Created in collaboration. Yes, we do the heavy lifting: the research, asking, exploring - but battlecards should never be created in a vacuum. We work in close collaboration with sales teams to understand specific needs and opportunities for each battlecard.

Developed through a tried-and-true framework. Our process for creating battlecards means we know how to make the process quick and effective and capture relevant data, facts, and points to support your sales process and sales teams. It also means when you have a number of battlecards, they are consistent.

Recency. We create battlecards and maintain them to ensure they are relevant to changing market conditions, new products and services, and changes in your own business. Everything is updated and dated - because you want to avoid your sales team trying to compete on information that is months (or even years) old.

If you'd like to talk about creating some competitive information to help your sales team, drop us a line at win@prompt-inc.com